Creating A World Without Poverty

In the world today, there are more than 4 billion people that earn just $1 or $2 per day. Yes, more than two-thirds of our world. They form the Bottom of Pyramid (BoP) to whom the benefits of the globalised economies are yet to reach (yes, through the so called trickle down effect). However, more and more in recent years, business models are being developed to target this section of the society to include them in the market economy and thereby impact their livelihood also.